APP

Manfaat Pasar dari Sertifikasi LEI

Manfaat Pasar dari Sertifikasi LEI 150 150 lei

Sertifikat CoC LEI memberikan competitive advantage bagi pengusaha ekspor furnitur skala kecil menengah. Menurut Okky pemilik PT. Jawa Furni Lestari, perusahaan furnitur skala menengah yang berlokasi di DI Yogyakarta, “kami menggunakan sertifikasi lacak balak LEI karena memiliki competitive advantage terhadap pasar ekspor. Dari segi produksi lebih mudah karena bahan baku bersertifikat LEI tersedia di Indonesia. Bahan baku bersertifikasi ekolabel yang lain harus mengimpor dulu karena tidak tersedia di Indonesia.”

Beberapa kelompok pembeli telah menerima produk yang bersertifikat COC-LEI sebagai produk yang layak dipercaya. Jaringan pembeli PT. Jawa Furni Lestari di Eropa, Kanada dan Amerika Serikat, telah bersedia membeli furnitur kayu bersertifikat COC-LEI. Di Prancis, Maisons du Monde sebuah jaringan toko yang memiliki 246 toko di Prancis, Spanyol dan Italia telah menyatakan produk furnitur kayu bersertifikat COC-LEI diakui sebagai produk yang baik dan ramah lingkungan melalui pamflet promosi yang menerangkan keberpihakan Maisons du Monde terhadap kelestarian hutan. Sasu’s Playhouse sebuah jaringan pembeli di Finlandia juga telah bersedia membeli furnitur bersertifikat COC-LEI.

Di Amerika Serikat, jaringan pembeli Pottery Barn sudah bersedia menerima furnitur kayu bersertifikat COC-LEI produksi PT. Jawa Furni Lestari. Pengakuan mengenai furnitur kayu bersertifikat LEI produksi PT. Jawa Furni Lestari juga datang dari Imax Corp (Thrump Home Company), yang menyatakan “Jika besok pagi Lacey Act benar benar diberlakukan untuk produk dari Indonesia, produk dari Jawa Furni sudah sesuai dengan aturan tersebut”.

Perkembangan terakhir, furniture kayu berlogo LEI dari PT. Jawa Furni Lestari telah mendapatkan tawaran dari member TFT untuk pembangunan hotel di Birmingham-UK, dan bisa dikatakan hal ini merupakan pertama kalinya UK menerima produk furnitur kayu yang bersertifikat dengan skema COC lain selain COC-FSC.

Beberapa negara lain seperti Prancis, Dubai, Jepang, Finlandia dan Kanada menunjukkan permintaan yang signifikan atas furnitur kayu berlogo LEI. Jajag Suryoputro dari PT. Jawa Furni Lestari berujar,”Penjualan produk berlogo LEI di dua jaringan toko di Finlandia mencatatkan angka penjualan yang tinggi, dan beberapa jaringan toko besar di Prancis sudah memajang produk furniture kayu yang berlabel COC-LEI.” 

Sementara itu dari industri pulp dan kertas, Aida Greenbury Direktur Sustainability dan Stakeholder Engagement Asia Pulp & Paper (APP) Indonesia menyatakan,”Sikap APP terhadap skema sertifikasi produk, lacak balak dan pengelolaan hutan lestari adalah bahwa kami mendukung dan berusaha untuk merangkul semua tipe skema yang ada. Hal ini berdasarkan keinginan kami untuk selalu memperbaiki sistem dan kebijakan kami, dan juga untuk memberikan apa yang diminta oleh pasar. Sebelum sertifikasi LEI, pabrik-pabrik kami juga telah lulus sertifikasi Ekolabel Indonesia, Eropa, Jepang, FSC dan PEFC. “

Produk-produk kertas APP telah dipasarkan ke 65 negara yang terdiri dari berbagai macam produk kertas, tissue dan kertas daur ulang. Aida Greenbury juga menuturkan bahwa beliau merasa bangga bahwa kriteria dan proses audit LEI ternyata lebih teliti dan ketat dibandingkan dengan skema sertifikasi FSC dan PEFC.

“APP berharap kita bisa memulai memasarkan produk kertas bersertifikat LEI di Jepang, dimana pasarnya telah sangat mendukung serifikasi LEI. Dukungan dari LEI dan para pemangku kepentingan lainnya sangatlah penting untuk bersama-sama mengenalkan, memasarkan dan lebih mengangkat kredibilitas sertifikasi LEI di mata dunia.”

Against LEI Certification

Against LEI Certification 150 150 lei

The Japanese NGOs reject APP products. LEI certification is considered unreliable. Vested interest to block Indonesian pulp and paper products?. GATRA, December 9, 2009.

Twelve people bravely climbed a crane operating at a dock in Riau last Thursday. The Greenpeace activists protested illegal logging activities performed in Sumateran forests by PT Indah Kiat Pulp & Paper, the business unit of a giant company Asia Pulp & Paper (APP).The company is deemed as taking a great part in tropical forests deforestation leading to global warming acceleration process.

The activists spread a banner “Forest destruction: You can stop this”. This action has drawn the international community attention of which are looking forward to welcome the Global Climate Conference planned to be held in early December 2009 in Copenhagen. “Deforestation is the root of climate problems. We are stopping the export of one of the world’s largest pulp mills standing at the frontline of forests destruction,” said a Greenpeace activist, Shailandra Yashwan.

But the action did not run smoothly. According to Greenpeace spokeperson, Martin Baker, at least 18 activists, including 12 foreigners, were arrested by Riau police.

APP Group Director of Sustainability and Stakeholder Engagement, Aida Greenbury, explained that APP Group would not stop their export despite the pressure from the world’s environment activists. APP exports around 1 million metric tons of paper processed from wood extracted from forests in Jambi and Riau annually.

As compensation, APP runs conservation program in other parts of Sumatera. The conservation program is performed also within the framework of carbon offset trade for the future environment sustainability. APP is a member of Sinar Mas Group, a conglomeration owned by the Widjaja family.

The Thursday morning action by Greenpeace was a follow up of a similar action in Tokyo, Japan. The previous action was conducted during APP’s first launching of LEI-certified wood products in October 20. APP chooses Japan as the first market for LEI-certified products due to LEI’s popularity in various sectors in Japan such as in Japanese government, business and communities.

In addition, Japan has a good reputation in nature conservation and sustainable management. “We are in Japan to show that a certification system for natural resources can meet the world market’s increasing demand of environmentally-friendly products generated from sustainable sources,” explained Agung Prasetyo, LEI Executive Director.

Five APP Group pulp and paper mills obtained Chain of Custody certification under LEI’s plantation forest certification program. In addition, one of APP’s wood raw material supplier, PT Wirakarya Sakti, also obtains certification after complying LEI’s plantation forest sustainable management system standard.

Asia Pulp & Paper will market its LEI-certified paper products to the international market by the end of the year. APP’s total paper production will serve 10% of Japanese market niche demand.

According to Aida, Asian market will be their first distribution focus. They will gradually expand the market to other regions, in line with the target of producing paper containing 100% raw materials generated from LEI-certified sources.

The product launching was held in a seminar in Tokyo following the announcement that five of APP’s pulp and paper mills had obtained LEI’s certification.

LEI is a constituent-based organization that promotes sustainable forest management through a certification system to link social and environment interests with the market’s demands. Apart from Japanese and other Asian countries, European Union countries and USA have acknowledged the credibility of both LEI as an institution and LEI-certified products. After launching its products to Asian market, APP plans to market its LEI-certified products to European market.

However, before entering the hustle and bustle of world market churned by consumers’ demand for environmentally-friendly products, APP’s certified products were protested by world environment activists. Several activists led by Greenpeace and WWF demonstrated outside the seminar venue to show rejections towards APP products. They questioned LEI’s certification on APP’s industrial plantation forest products.

According to the activists, LEI standard needs to be strengthened because APP products are not supportive to environment sustainability. The demonstrators would like to warn international buyers to avoid risks caused by the trade of APP/SMG products and LEI-certified products. They also urged LEI to strengthen its plantation forest certification standard and auditor requirements to ensure the certification quality.

Rejection from the world class activists is supported by several NGOs in Riau, including Walhi and WWF. From the perspective of local NGOs, APP has a long history of conducting illegal logging practices in Indonesia, including of forests with high conservation value. APP activities are also linked with local communities’ human rights violation as well as the drying out of carbon-rich peat land forest; thus, causing global glasshouse gases emission.

“The certification is not reliable and transparent because they don’t take the inputs from the prominent NGOs and communities into consideration,” said Dicky Kurniawan of KKI Warsi.

Leaders of local NGOs warned that plantation forest certification standard allow forests destruction and conversion as well as creating social problems related to forest concession. LEI is also considered as not paying attention to the ever increasing large-scale social and environmental problems caused by APP in Indonesia.

Responding to the accusation, Agung Prasetyo revealed that the root of the problems lied in the differences between LEI and Forest Stewardship Council (FSC) certifications. According to him, FSC refused to certify industrial plantation forests established after 1994; whereas LEI standard can be applied for the products of plantation forests on critical land, as allocated by the Government of Indonesia.

The problem is, the pulp and paper consumers are worried that they purchase products containing raw materials extracted from conserved natural forests. “Thus, we assure that LEI only processes the certification of products extracted from plantation forests not from natural forest conservation,” said Agung.

LEI certification standard is developed based on constituents agreement, “We have NGOs, business communities, and eminent persons (experts considered as having positive contributions to environment). Therefore, organization-wise, LEI is very credible,” explained Agung.

LEI certification itself is one of the market instruments employed to facilitate environmentally-friendly products in reaching the “green products” consumers of which are increasing in numbers. Agung firmly stated, “Forest certification should not pose as an obstruction to trade.”

Agung needs to make the statement because there seems to be a controversy on LEI certification. LEI certification standard of which is focusing on products of plantation forests – including in APP case – is resulted from the recommendations and agreement of LEI’s constituent, including WWF and other NGOs. Surprisingly, several of those NGOs are now reject LEI certification. “Such rejections should be brought forward through the organization’s internal mechanism,” said Agung.

Aida Greenbury stressed that LEI’s certification can be seen as a commitment of Indonesian pulp and paper industries. “The certification is a good start for APP to introduce the first LEI-certified papers to global market as well as to demonstrate our efforts in promoting Indonesian products certified under a transparent and multi-party engaging scheme,” she stated.

APP obtained LEI-CoC certification, equivalent certification to FSC

APP obtained LEI-CoC certification, equivalent certification to FSC 150 150 lei

APP obtained LEI-CoC certification, equivalent certification to FSC, aiming to expand the certified paper into the Asia Market.

Nikkan Shigyo Tsushin, 12 November 2009
(Tokyo Tsushin) APP obtained Chain of Custody (CoC) certification based on LEI certification program of Indonesia Ecolabeling Institute*. APP is going to produce and market the LEI certified paper for the future.

LEI is an eco-labeling certification developed in Indonesia, which ensures that sustainable operation is implemented at well-managed forests based on social norms. APP passed the test through a series of certification processes. APP says that they implement sustainable forest management at its wood sources and comply with laws and regulations as a responsible paper manufacturer.

APP mills which obtained LEI CoC certification this time are Indah Kiat, Lontar Papyrus, Kerawang and Perawang under Pindo Deli, Tjiwi Kimia. The range of certification covers all the pulp and paper products and the company firstly aims to increase the ratio of certified paper step by step from initial 10%.

*LEI is an Indonesian organization which intends to promote sustainable management of natural resources. It implements certifications of natural forests, plantation forests, community forests and CoC (Chain of Custody).
At FCAG (Forest Certification Assessment Guide) in 2007, a comparative study between LEI and FSC was conducted and accredited that the two certifications were equivalent.

Pemerintah Klarifikasi Pelanggaran Industri Pulp

Pemerintah Klarifikasi Pelanggaran Industri Pulp 150 150 lei

“Paling lambat klarifikasi akan kami lakukan sampai akhir bulan agustus ini. Sebab ancaman pemboikotan produk pulp Indonesia di beberapa negara diketahui akan mulai diterapkan awal bulan september. Beberpa negara yang sudah menyampaikan ancaman tersebut seperti Jepang, Amerika Serikat dan sejumlah negara di Eropa bahkan sudah memboikot,” kata Kepala Pusat Informasi Kehutanan Departemen Kehutanan Transtoto Handardhari di Jakarta.

Transtoto mengatakan Dephut juga telah memanggil dan meminta klarifikasi kepada sejumlah industri pulp nasional terkait dengan tudingan penggunaan hutan alam sebagai bahan baku pulp yang dipakai industri pulp. Sejumlah perusahaan yang dipanggil diantaranya adalah PT Asia Pulp and Paper (APP), PT Kiani Kertas, serta PT Riau Andalan Pulp and Paper.

Menurut dia, ancaman pemboikotan produk pulp nasional berawal dari isu lingkungan yang diajukan oleh World Wide Fund for Nature (WWF) Indonesia dan Jepang. Mereka menilai produk kertas yang diekspor ke Jepang dari Indonesia bahan bakunya diambil dari hutan alam. Salah satu industri pulp Indonesia yang terancam produknya adalah perusahaan APP.

Jika ancaman pemboikotan tersebut benar-benar terjadi, ratusan juta dollar AS yang menjadi devisa negara akan hilang. Karena itu pemerintah akan membantu mengklarifikasi masalah ini kepada negara tujuan ekspor. “Jika ditemukan penyimpangan, perusahaan itu akan kami tindak dan tidak perlu diklarifikasi ke negara tujuan ekspor perusahaan tersebut,” kata Transtoto.

Menurutnya ekspor produk kertas (HS48) Indonesia ke Jepang pada tahun 2003 tercatat sekitar 367 juta dollar AS. Dengan nilai ekspor sebesar itu, Indonesia menguasai pangsa pasar sekitar 15 persen. Dari total ekspor Indonesia itu, APP memasok sekitar 85 persen ke tiga importir besar yakni Askul Co, Kokuyo, dan Ricoh Co.

Juru bicara APP, Joice Budisantoso mengatakan, meski ada ancaman pemboikotan, pihaknya tetap yakin rekanannya di Jepang tidak akan memutuskan hubungan begitu saja. “Mereka akan berpikir panjang sebelum memutuskan kerjasama dengan kami. Produk pulp yang kami ekspor ke Jepang merupakan produk dengan kualitas baik. Mereka tentunya juga tidak ingin kesulitan mendapatkan pulp yang berkualitas,” kata Joice.

Kendati demikian, Joice mengakui bahwa jika ancaman boikot itu benar-benar terjad, pihaknya akan mengalami potensial rugi sekitar 5 juta dollar AS per tahun. “Kami berharap ini tidak terjadi. Kami juga sudah menyampaikan masalah ini kepada Dephut agar masalah ini bisa diklarifikasikan,” kata Joice.

Menurut Transtoto, Mentri Kehutanan M.Prakosa akan berkunjung langsung ke Jepang untuk menjelaskan masalah ini kepada pohak perusahaan dan pemerintah Jepang. (Sumber :Kompas, 14 Agustus 2004)